I want to be creative, I want to be creative, I want to be creative, I want to be creative, NOW!
Let’s first go back and see what does it mean to be creative. Creativity is not making something great when you have all the tools. Being creative means building a wooden horse with no wood and no tools and you never saw a horse in your life. A situation where you don’t see an obvious solution, but you still manage to get out of it with a fireworks show. That’s creativity for me.
Creativity can’t’ be pushed, but a lot of people get creative under pressure. That doesn’t work for me though. I like to be creative when I have time to think. I feel if I’m more creative closer to a deadline that just means I was lazy to start working earlier but responsible enough to finish the project in time. Then the creativity for me just become a responsibility.
This week we had it all. We planned a creative scenario for the 8th episode of Worth it. We wanted to film 3 coffee talks. One on every location we visited: Dirty Sanchez, Army Dirt Jump, and Trebić bike park.
For that idea to work, we supposed that on the first two locations we’ll find at least one person that speaks good English and could give us an answer to the question: If someone gave you a million euros just to stop riding forever, would you take them? Also, we were counting on Tomas Zejda, a Trebić local and the best Czech MTB rider that will give us a great answer.
The question is great (thanks Ena for the idea) because money can play with the people’s mind. Plus, a lot of people change when they get rich quickly. Imagine if ALL of the answers we got would have been negative. That means that this dirt jumping thing we love so much, this sport we are documenting has something really special. All the people that put their hard work, blood, sweat, and tears into it still get back so much from the sport itself that would never think of letting it go, even for a million Euros. WOW
Instead, our hypothesis was wrong. On the first 2 locations, no one spoke good English. At least not good enough to ask them to answer this question and elaborate their answer in front of the camera. Also, Tomaz Zejda couldn’t meet us on Sunday because his surgery was moved a few days earlier. Damn, and imagine if his answer to the above question is still negative. I think then we are really proving a point about our sport.
Well, unfortunately, none of this happened last week. We started only focusing on the wrong things. We had a really bad bug experience at Dirty Sanchez and in the next 2 days of filming (Saturday and Sunday) it was really windy and no riders were feeling comfortable enough to send it on their local jumps.
Quick conclusion, it was Monday and we didn’t have anything besides riding to work with.
Now, this is where creativity comes in. This is when a great creative mind can really make the most of the bad looking situation. Unfortunately, I didn’t feel it this week. I couldn’t deliver any great idea because we didn’t have a plan B, C, D… or whatever.
We decided to film our thoughts about the last 4 days and complete the episode. It’s easier said than done. Not only we didn’t like how we looked in front of the camera… Also, a random old guy jumped in while we were filming. Nothing was going as planned, and we were really late.
I know, I know that the message on the van says: “Focus on what can go right”, but this time we decided to focus on everything that went wrong and we used it as our strong point.
Thanks to all the people that believe in us from the beginning and follow our story, also when the wind and bugs don’t let us have it our way and keep this journey a challenge.
Hopefully, you like the 8th episode and you are keen to check out all the other episodes in search of more creative “WORTH IT” content.